Skip to main content
One message to many customers, over WhatsApp, SMS or email.

​
Before you start

For WhatsApp you need an approved template and an official WhatsApp Business connection. The QR-code connection cannot broadcast.

​
The wizard

1

Details

Name the broadcast — for you, not the recipients — and choose the channel.
2

Template

Pick an approved template. Its variables determine what the next steps ask for.
3

Recipients

Choose from your customers, or upload a spreadsheet.
4

Variables

Map each {{1}}, {{2}} to a spreadsheet column or a fixed value. This is where personalization happens.
5

Review and send

Send now or schedule. Check the preview — it shows a real recipient’s row with the variables filled in.

​
Variable mapping

If your template says:
then upload a sheet with a column per variable and map them. Get the order wrong and every message goes out wrong, which is why the preview step exists.
Check the preview against a real row, not a made-up one. Broadcasts cannot be recalled once delivered — pausing stops what has not gone yet, not what has.

​
While it is running

Broadcasts do not send instantly; they are paced to respect provider limits. You can pause, resume or cancel mid-flight. The recipient table shows per-person status — queued, sent, delivered, read, failed — and Retry failed re-sends only the failures, so a temporary provider problem does not mean starting over.

​
Why messages fail

The number has no WhatsApp account. Nothing to fix; clean the list.
Numbers need the country code and no spaces or dashes. +20 100 123 4567 should be 201001234567.
You have hit your messaging tier limit. Verifying your business with Meta raises it — see WhatsApp Business.
A template’s approval can be withdrawn after repeated user blocks or reports. Check its status under Templates.

​
Keeping quality up

Every broadcast is measured by Meta through blocks and reports. Message people who expect to hear from you, keep Marketing genuinely relevant, and do not re-send to people who never respond. A poor quality rating cuts how many messages you may send per day, and it is much easier to protect than to recover.