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The built-in reports answer the common questions. Your own reports answers yours: any count, total or rate over your leads, store orders, products, chats, messages, customers, tasks, calls, broadcasts, ad spend and team — broken down the way you need, saved, shared, emailed on a schedule and arranged on dashboards. Open Deep Analytics in the sidebar and choose Your own reports. It has two tabs: Dashboards and Report builder.

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Build a report

The report builder offers three ways to write the same report. Switch between them at any time.
1

Choose what to report on

In Builder, pick the subject (for example Store orders) and the period.
2

Filter and break it down

Add filters (channel, governorate, owner, tag…) and a breakdown — by a field, or by day, week or month for a timeline.
3

Pick the numbers

Choose the measures: count, revenue, conversion, response time and more. The result appears as you go.
4

Save it

Save as report, give it a name, and choose who can see it.
Each result can be shown as a Table, Bars, Line, Donut or Number. Numbers that improved are green and those that got worse are red, depending on whether higher or lower is better for that measure.

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Change a report with AI

Once a report is on screen, type the change instead of starting over: “add revenue”, “only Facebook”, “split by month”, “compare with last month”. The AI changes only that part and says what changed. Undo brings back the previous version. The ✨ button next to the LQL editor does the same for a query you wrote yourself.

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Compare with the previous period

Turn on Compare with previous period in the builder. Every number then shows This period, Previous, and the Change %, with an arrow — for example 215 leads against 47 (+357%).

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Put several subjects side by side

Combine with another query joins numbers from different subjects on a shared key (agent, channel, team or date). Examples: orders next to chats per channel, ad spend next to revenue per ad (return on ad spend), or messages sent next to deals won per agent. You can add calculated columns such as orders per chat.

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Open the records behind a number

A report can make its numbers clickable. Click one and a side panel lists the exact records behind it — “31 chats · Facebook” — each linking to its lead, chat or order, with CSV export. In LQL, end the query with DRILL. Reports without it keep plain numbers.

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Save, share, schedule and export

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Dashboards

A dashboard puts saved reports side by side.
1

Create one

On the Dashboards tab choose New dashboard and name it.
2

Add reports

Add report and pick saved reports. From the report builder you can also use Add to dashboard.
3

Arrange them

Drag a tile by its handle to move it, or drag its edge to resize. From a tile’s menu choose its width (small to full), height, and how it is shown (table, bars, line, donut or number) — without changing the saved report.
4

Share it

Share with the workspace from the dashboard menu.
A dashboard shared with the workspace can only hold reports that are also shared with the workspace, so nobody opens a dashboard full of reports they cannot see.

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Who can do what

Custom reports have their own permissions under Roles: read (run and view), create (save your own), share, schedule and manage (edit or delete anyone’s). Roles that can see Deep Analytics get read and create; managers can also share. Ad spend also needs access to analytics. Whatever a report asks for, it only ever returns the records the viewer is allowed to see, and phone numbers stay hidden for roles that cannot see them.

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When a report won’t run

Reports never slow down the rest of Linkiasoft: every query is checked before it runs, and reports run on their own connections with their own time limits.