Skip to main content
Plans & Billing in the sidebar. Admins only.

​
Units

Your plan includes a shared monthly pool of units. Two things draw from it:
  • each active contact, and
  • each AI reply.
One unit each. They share the same pool, so a month heavy on AI replies leaves less room for contacts and vice versa.

​
What your plan controls

Feature flags decide whether AI, campaigns, automations and calls are available at all. A greyed-out feature is a plan boundary, not a fault.

​
Watching usage

The billing page shows current consumption against each limit.
Check it around three-quarters through the month, not at the end. Hitting the unit ceiling stops outbound messages — including broadcasts mid-send — and noticing on the last day leaves no time to act.

​
Growth packages

Extra units in bulk, with bonus units at larger sizes. These top up the pool without changing your plan — the right answer for a one-off busy month, such as a seasonal campaign. If you exceed the pool every month, changing plan is cheaper than repeated top-ups.

​
Changing plan

Plans are activated by the team — Upgrade starts that conversation rather than charging immediately.

​
Running out

When the pool is exhausted, outbound sending and AI replies stop. Incoming messages still arrive and your team can still work; it is sending that is blocked. Buy a growth package for immediate relief, then look at what consumed the units. A common cause is an AI agent assigned to a high-volume channel where most conversations did not need one — see AI agents.