> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkiasoft.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Facebook Messenger and Instagram

> Connecting a Facebook Page and an Instagram Business account, and handling comments as well as DMs.

Both connect by signing in with Meta, the same way as
[WhatsApp Business](/help/channels/whatsapp-cloud-api).

## Facebook Messenger

<Steps>
  <Step title="Start the connection">
    **Settings → Channels → Add channel → Facebook Messenger.**
  </Step>

  <Step title="Sign in with Meta">
    Using an account with admin access to the Page.
  </Step>

  <Step title="Select the Page">
    You choose which Page to connect. Its Messenger conversations then arrive in the inbox.
  </Step>
</Steps>

## Instagram

Same flow, for an **Instagram Business or Creator account**. A personal Instagram account
cannot be connected — convert it in the Instagram app first, and link it to a Facebook
Page.

## Messages and comments

Both channels bring two things, and they land in different tabs of the
[inbox](/help/inbox/tour):

* **Messages** — direct messages.
* **Comments** — comments on your posts and ads, in the Comments tab.

For a comment you can reply publicly, reply privately (which starts a DM), or hide it. This
can be automated — see [Comments and posts](/help/inbox/comments-and-posts).

<Warning>
  Both channels close a conversation 24 hours after the customer's last message, and unlike
  WhatsApp there is **no template to reopen it**. Read
  [Meta's rules for Messenger and Instagram](/help/channels/messenger-instagram-rules)
  before you build a process around either.
</Warning>

## One thing that surprises people

Replies typed in **Facebook's own inbox** — Meta Business Suite, the Pages app — arrive here
as messages with **no CRM user behind them**. They:

* do not stop the response clock, and
* earn no credit for any agent in [Agent KPIs](/help/analytics/agent-kpis).

The same is true of a Page's automated away message. If your response-time numbers look
worse than reality, someone answering outside Linkiasoft is the usual explanation.

Pick one place to answer from. Mixed working means your reporting describes neither.

## Not receiving anything

1. Is the channel **Connected**?
2. For Instagram: is it a Business or Creator account, linked to a Page?
3. Did the person signing in have admin rights on the Page?
4. Does a role grant this channel? See
   [How assignment works](/help/routing/how-assignment-works).