> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkiasoft.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Email broadcasts

> Sending an email campaign, scheduling it, and getting it into inboxes rather than spam.

Email campaigns, separate from [WhatsApp and SMS broadcasts](/help/campaigns/broadcasts)
because email has its own composition and deliverability concerns.

## Before your first send

Configure an SMTP sender. Without one, mail goes out from a platform default address rather
than yours — see [Email (SMTP)](/help/channels/email-smtp).

And set up **SPF, DKIM and DMARC** on your sending domain. For one-to-one email you can get
away without them; for bulk email you cannot. A domain with none of the three will have a
meaningful share of its campaign filtered as spam, regardless of content.

## Sending

<Steps>
  <Step title="Create the broadcast">
    **Email broadcasts → New.**
  </Step>

  <Step title="Write it">
    Subject and body. Save as a draft as often as you like.
  </Step>

  <Step title="Choose recipients">
    From your contacts and customers.
  </Step>

  <Step title="Send or schedule">
    Immediately, or at a chosen time.
  </Step>
</Steps>

A draft can be edited freely. Once sending has begun you can **cancel** what has not gone
yet — but not recall what has.

## After sending

Per-recipient status shows who received it and who failed. **Retry queued** re-attempts
failures without re-sending to everyone.

## Common failures

<AccordionGroup>
  <Accordion title="Authentication failed">
    Gmail and Microsoft 365 need an app password, not your normal one. See
    [Email (SMTP)](/help/channels/email-smtp).
  </Accordion>

  <Accordion title="Everything lands in spam">
    Missing SPF/DKIM/DMARC, or a brand-new sending domain with no reputation. Warm a new
    domain up with smaller sends before a large campaign.
  </Accordion>

  <Accordion title="Some addresses bounce">
    Invalid or closed mailboxes. Remove them — repeatedly mailing dead addresses damages your
    sender reputation for everyone else on the domain.
  </Accordion>
</AccordionGroup>

## Email or WhatsApp?

WhatsApp gets read far more reliably, but requires an
[approved template](/help/campaigns/template-approval) outside the 24-hour window and is
more intrusive. Email suits longer content and lower urgency. Newsletters are email;
"your order shipped" is WhatsApp.