> ## Documentation Index
> Fetch the complete documentation index at: https://docs.linkiasoft.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports and what each one answers

> The nine reports in Deep Analytics, what question each answers, and which to open first.

**Deep Analytics** in the sidebar. Every report takes a period — presets from one day to a
year.

| Report                                                          | The question it answers                                                                                |
| --------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------ |
| **Revenue per Stage**                                           | Where is the money sitting in the funnel? Lead count and pipeline value per stage.                     |
| **Assigned Users & Revenue**                                    | Who is carrying what? Leads assigned, pipeline and won value, and conversion rate per person.          |
| **Messages Report**                                             | How much are we handling? Volume over time, inbound vs outbound, and human replies vs AI auto-replies. |
| **[Agent KPIs](/help/analytics/agent-kpis)**                    | How is each sales agent performing? Response times, contacts, conversions, satisfaction.               |
| **Agent Activity**                                              | When was each agent actually available? Ready periods plus real login and logout times.                |
| **[Ready Time & Working Patterns](/help/analytics/ready-time)** | Day by day, hours Ready and how that compares to the expected shift.                                   |
| **Ready-time grading**                                          | Configuration: whether Ready time is graded against a shift, and the time zone shifts are read in.     |
| **Sales Cycle Length**                                          | How long does a deal take from first contact to closed-won, and where does it slow down?               |
| **Response Time Heatmap**                                       | When do customers wait? By hour of day and day of week.                                                |

## Where to start

**If you are worried about response times** — open the Response Time Heatmap before Agent
KPIs. An average hides the thing that actually matters: a 40-minute average is usually a
fine team with a coverage hole at a specific hour, not a slow team. The heatmap shows the
hole; KPIs alone will not.

**If deals feel stuck** — Sales Cycle Length, then Revenue per Stage. The first tells you
it is slow, the second tells you where.

**If you are planning headcount** — Ready Time against Agent Activity. Scheduled versus
actual is the gap worth staffing to.

## Prerequisites for accurate numbers

<AccordionGroup>
  <Accordion title="Mark your win and lost stages">
    Conversion rate, won value and sales-cycle length all depend on stages being flagged as
    won or lost. Without that they report zero. See
    [Leads and pipeline](/help/crm/leads-pipeline).
  </Accordion>

  <Accordion title="Set up shifts">
    Ready Time compares against an expected shift. With no shift there is nothing to compare
    against. See [Shifts](/help/routing/shifts-and-rotas).
  </Accordion>

  <Accordion title="Have agents set their presence">
    Agent Activity and Ready Time are built from presence. An agent who never goes Ready
    shows as absent even if they answered all day. See
    [Presence](/help/routing/presence-ready-busy-off).
  </Accordion>
</AccordionGroup>

## Access

Analytics is permission-gated, and the per-agent KPI detail view is admin-only. If a report
is missing for you, that is roles rather than a bug — see
[Roles and permissions](/help/team/roles-and-permissions).